The Boxer’s Punch

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Most of the Poster artists of the 1920s and 30s used their skills to depict a full range of subjects. They didn’t just work for the railways. Tom Purvis is a good example, and this poster for Austin Reed’s shows him using his characteristic  areas of bold flat colour in the world of men’s fashion.

Explaining his philosophy Purvis said:

A poster’s job is to convey its message clearly and at once. It is essential to get the message completely comprehended by the spectator in not more than three seconds. A good poster should not puzzle people: it should be like the Boxer’s punch – straight, hard and quick – and should deliver its message in a flash……

He was willing to shock and offend people’s sense of aesthetic taste, if need be:

The only result of trying to please everyone….is that, in the end, the work will be so innocuous that no one will ever take any notice of it at all….A bold stroke will attract attention even if it does not please everybody.

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Image and text taken from The Technique of the Poster by Leonard Richmond, 1933

Old railway posters auctioned for £1800

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Thirty nine posters dating back to the 1920s have sold for £22,000, more than double the estimate, at Curr and Dewar’s auction in Dundee on 28th January.

The posters, which came to market as a result of a house clearance, covered a number of themes including Trooping The Colour, The Forth Bridge, Dunfermline Abbey, Tynemouth, Yorkshire Dales and East Anglia amongst others. The highest hammer price was £1800, achieved by Troon (“The Golfers Delight”)Troon_prod_1 vs an estimate of £500 to £800. A poster of Tynemouth by the artist Alfred Lambert also fetched £1800, compared to an estimate of just £300-500. Most posters sold for £500-700.

Included in the auction were also a number of Empire Marketing Board posters from the same era. Some great images and wonderful themes from another age, even if they’re not always ones that sit so comfortably with us today.

The EMB posters tend to be smaller than the railway posters and this was reflected in their lower prices (around £200).

 

© The Great Brunel Railway Company 2014.

Poster image courtesy of National Railway Museum / Science & Society Picture Library

Simple but sophisticated

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Bridlington by Tom Purvis, is a perfect example of the travel poster artist’s skills: simple flat areas of colour, very precise lines and careful composition of images – a scene that is idealised and yet completely believable.

Created by the commercial artist, Tom Purvis for the London & North Eastern Railway (LNER) in 1932, the poster depicts the seaside town of Bridlington, located on the north east coast of England. Popular with families as a holiday destination between the two World Wars, it’s better known today (until his recent move back to LA) as the home of the internationally renowned artist, David Hockney.

Purvis was a highly professional illustrator and designer, and he campaigned for higher professional standards in the industry. In 1930 he was one of a group of artists who founded the Society of Industrial Artists, which pressed for better training for commercial artists. In 1936 he became one of the first Royal Designers for Industry.

Bridlington_SSPL_10174029_Comp-1It’s always good with posters to imagine the artist faced with a blank canvas. What made him (or her) choose what to put in the picture and how to compose it? Purvis is a master of economic and precise artwork and this poster is deceptively skilful.

At its centre is the little girl and (we guess) her baby brother, both sporting brimmed hats to protect them from the intense heat of the sun. (Bright sunshine can happen in Bridlington, but the town is not famous for its cloudless skies and searing heat). The little boy’s straw hat is particularly fetching – bright yellow with stalks of straw sticking out at the edges. Both figures are silhouetted against a cloudless blue sky. The pink/orange colour of their skin suggests a suntan so perfect that even today it could only be achieved in a spray booth.

It’s a touching scene, innocent and warm. The little boy is splashing in the water  and we can imagine that it’s his first time ever on a beach. His mouth is open as though he is giggling with pleasure. His sister is bent forward solicitously, her arms outstretched to stop him falling over. In the background there are more people on the beach, visible behind the gently rolling line of the sea.

Further back again, silhouetted in white against the blue sky are the outlines of the seaside buildings – highly exaggerated domes of the Spa Pavilion and others, which lend a middle eastern exoticism to this very English scene.  In the far background there is a small green kite, and a Union Jack flag flutters in the gentle breeze – a breeze no doubt welcomed by the visitors from northern English industrial cities unaccustomed to such intense heat.

Purvis creates this heartwarming scene with remarkably little detail. We don’t see facial features at all. He uses only four colours: yellow, pink/orange, blue and green. What Purvis does so cleverly is use the white of the paper as a fifth colour. The girl’s hat and sundress, the sea in which they’re paddling, the water splashes and the silhouette of the buildings are all in white, set against the strong blue of the background. The bold lettering for Bridlington is also white against the blue sky – integrated into the picture by cutting across, and melting into, the back of the girl’s sun hat.

Simple but very sophisticated.

© The Great Brunel Railway Company 2014.   Poster image courtesy of National Railway Museum / Science & Society Picture Library